- Title:
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Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
- Written by:
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W. Chan Kim; Renée Mauborgne
- Read by:
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Christian Steiner
- Format:
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Unabridged CD Audio Book
- Number of CDs:
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8
- Duration:
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9 hours 48 minutes
- Published:
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January 28 2018
- Available Date:
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January 28 2018
- Age Category:
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Adult
- ISBN:
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9781509871933
- Genres:
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Non-fiction; Business Management; Entrepreneurs
- Publisher:
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Bolinda/Macmillan audio
Qty
Format
Price
Bolinda price
The essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the audiobook. Whether you are a cash-strapped start-up or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical material for listeners, managers and entrepreneurs alike. You'll learn what works, what doesn't and how to avoid the pitfalls along the way. This audiobook will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
'A comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative.'
Forbes
'[A] stirring business primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers.'
Publishers Weekly